• Jennifer Yeo

Create Different Looks with Taiwanese Fashion Brand, iROO



iROO at VivoCity

iROO (pronounced as Ee Roo) is a popular Taiwanese apparel brand founded in 1999. The brand was launched in Singapore in 2010 and over the years it has grown by leaps and bounds with outlets at Ngee Ann City, VivoCity, Raffles City and Great World City. The brand focuses on innovative luxury clothes at affordable prices. What sets iROO apart is its attention to detail, durability of the fabric and the trendy designs.


The very first iROO outfit I owned was a black T-shirt with a Hornbill embroidery introduced during its ‘Know Me’ CSR campaign in 2018. Tastefully designed, the material was made of 100% cotton and was exquisitely stitched with the hornbill design. I was impressed with brand and decided to visit its VivoCity outlet.


Shopping at iROO was a pleasant experience, making me comfortable the minute I stepped into the outlet. The décor is clean, minimalistic and contemporary and the interior is spacious, allowing shoppers to browse through the clothes in comfort.


Long, flowy, navy dress

The first outfit that caught my eye was the long, flowy navy dress with self-tied straps (S$120.80). It is a very versatile piece, allowing freedom of movement. You can also wear it to the beach or for a casual weekend outing with friends. The design is semi casual with understated elegance.


Sky blue blouse with rose choker paired with navy shorts with bird embroidery.

Another combination which I like is the sky blue blouse (S$97.80) with rose choker paired with navy shorts with bird embroidery. Made of 100% polyester, the material is light and comfortable, perfect for Singapore’s humid weather. The shorts (S$97.80) are chic and comfortable at the same time.


Short white lacy dress

This white lacy short dress with self-tied straps (S$172.80) is one of my favourites. White symbolises purity and the delicate lace fabric makes one look girly and elegant at the same time.


Black and white pant ensemble

This black and white pant ensemble is probably the most outstanding one of all the outfits I tried. A sheer black blouse (S$109.80) paired with black bell bottoms with high slits (S$86.80), it has an elongating effect, making me look a few inches taller. Sexy with a touch of elegance.


Black and grey patchwork dress

Another alluring and feminine piece is the long, sleeveless black and grey patchwork dress (S$143.80). A versatile outfit, it is comfortable and suitable for all occasions.



Khaki green vest

The khaki green vest (SS$149.80) adds a touch of sophistication to any outfit, allowing one to make a statement and strut into any event with confidence.

Short black and white dress with embroidery

My hubby's favourite is the short black and white dress with floral embroidery. Sweet, fun and flirty, it is perfect for a dinner date with your loved one.

Denim jacket with studs

For something trendy, go for the denim jacket with studs (S$172.80). Easy to wear, it makes one stand out from the crowd.

Short grey and white dress

The casual grey and white dress is a simple and stylish piece, ideal for a dress down Friday at work or a casual outing with friends (S$166.80).

Long, floral sundress

For a fun day at the beach, the long floral sundress (S$207.80) is perfect. Comfortable and flowy, it makes one feel carefree and relaxed, tossing all cares to the wind!


The above outfits are available at iROO at VivoCity (#01-179-182). iROO launches new collections every month. There are styles to suit every occasion and every body type. What I really like is that the different unique designs help to create different looks from a demure, sweet girl next door, to an elegant lady, to a career woman to a sultry one.

Shopping experience at iROO


Other iROO outlets are located at Great World City (#01-131/132), Takashimaya Shopping Centre, Ngee Ann City (#B2-36) and Raffles City Shopping Centre (#01-11).

© 2019 by Jennifer Yeo.